I was pretty excited to receive a bottle of Bloom gin from their PR people. I love gin. I especially love free gin.
But I was to be disappointed, for this is gin for people who don't really like gin. Described as an 'innovative premium London Dry gin', the bottle tells me it captures the essence of Spring, with floral notes of pomelo, honeysuckle and chamomile.
Dare I say it? It was... girly. More specifically, like a big girl's blouse. It had no discernable juniper flavour that I love so dearly, that sets gin aside from other spirits. In a gin and tonic, all you could taste was floral sweetness. I had some friends round, all gin fiends and they declared it weak in flavour. A pretty bottle but no oomph behind its contents.