I'll confess - I never once went to Katz's Deli in New York in all of the 5 or 6 times I've visited the city. I know, it's an institution, but have you seen the sandwiches that come out of there? They are enormous. Behemoth. I couldn't face satiating my hunger quite so roundly. That would put me down for at least an entire meal time.
Delancey & Co. on Goodge Street is a New York deli-style kind of place. 'Modernising New York tradition', they call it. Smoked salmon, salt beef and the mystery that is smoked turkey - I'll never understand what is so special about smoked turkey - offered in bagels or various type of bread. When I first visited, challah bread took my fancy and it came totally wodged with salt beef.
That green goo? That's wasabi horseradish mustard and it doesn't seem to be on the menu anymore; all the better really, because that greenness gave me the wibbles. Nothing is wrong with normal mustard. In fact, please stick to normal mustard. The cheese, blow-torched onto the bread is entirely superfluous and I'm going to go out on a limb and say for once, this sandwich is better cheese-less. Yep. The unadulterated salt beef is really that good.
They're not buggering about with their smoked salmon, either. That shit is generous. Too generous for a 9am breakfast bagel. But perfect once the sun has passed the midday point.
It's not cheap - it's definitely not Brick Lane Beigel Bake cheap - at £7.95 for a standard salt beef sandwich. The meat is plentiful and moist, laced with fat and just the right side of salty, and the smoked salmon is obviously well made. Skip the chopped salad - it has the office canteen slop feel to it - and opt for the sweet n' sour pickles instead, to fill your vegetable quota. They are GOOD.
34 Goodge Street
London W1T 2QL